Nike HyperAdapt 1.0

The Jordan XXXIII that debuted in September provides an concept of the way it might work, even when it depends on the wearer to tighten the shoe’s “FastFit” tightening system. As CEO Mark Parker described it: “We now have a wise shoe designed for the right FIT and it is a main step in advancing and connecting our digital transformation to product.” CFO Andy Campion talked about a spring timeframe for the launch of a “HyperAdapt in basketball,” in addition to its next-gen Air Max, the 720 with its tallest air sole ever.

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