Whaddyuh you lookin’ at? “The Sopranos” is having fun with a bada-boost from its 20th anniversary, as on-demand viewing of the traditional HBO sequence has significantly elevated in latest weeks.
All of the hype surrounding the present, which launched on Jan. 10, 1999, has led followers to re-binge the sequence — and maybe a number of new viewers to lastly make amends for Tony and crew. In line with HBO, utilization this week on HBO Go (the pay cabler’s TV In all places service) and HBO Now (its subscription video on demand service) of “The Sopranos” is up 70 p.c vs. late final 12 months.
HBO has been giving “The Sopranos” heavy promotion on its digital platforms due to the anniversary — in keeping with a spokesperson, it’s on the touchdown web page when customers log into HBO Go, for instance. Consequently, in latest days “The Sopranos” has risen to No. 2 amongst all sequence on each HBO Go and HBO Now, behind solely “Recreation of Thrones.”
Nevertheless it’s not simply HBO noticing “The Sopranos” bump. In line with the Comcast’s Xfinity On Demand Prime 20 exhibits for the week ending Jan. 6, “The Sopranos” has landed again on the checklist, all the best way at No. 3 (behind solely “Recreation of Thrones” and Lifetime’s “Surviving R. Kelly”).
“The Sopranos” anniversary has been lined all through the media, and is even the main focus of a brand new ebook by Alan Sepinwall and Matt Zoller Seitz, “The Sopranos Periods.” A lot of the present’s surviving solid and producers additionally gathered on Tuesday in New York for a reunion occasion.
However “The Sopranos” nostalgia isn’t a brand new factor. The recognition of the present, lengthy thought-about the present that kicked off the trendy “Golden Age of Tv,” by no means went away. The David Chase drama nonetheless boasts a protracted tail — and the present’s 86 episodes stay an enormous draw on demand.
The HBO spokesperson famous that “The Sopranos” normally falls someplace in its HBO Go and HBO Now prime 10 on a month-to-month foundation, despite the fact that its finale aired practically 12 years in the past.
On Xfinity, the corporate additionally famous that “The Sopranos” can be ceaselessly on its VOD checklist, regardless of being in an age the place there are many new TV exhibits to binge on. In 2018, “The Sopranos” ended the 12 months at No. 11 amongst all exhibits, making it the one present not at the moment in manufacturing to land within the prime 20. The present did significantly properly in Philadelphia and Pittsburgh, the place in each markets it was the No. four most-watched Xfinity On Demand program of the 12 months, Boston (No. 5), and Chicago (No. 7). Different cities the place “The Sopranos” remained sizzling: Baltimore, Denver, Minneapolis, and San Francisco.
“Whereas there may be extra nice programming accessible than ever earlier than, ‘The Sopranos’ has persistently been within the Xfinity On Demand Prime 20 for years, and was amongst HBO’s most requested sequence by X1 prospects utilizing the voice distant final 12 months,” stated Brynn Lev, vice chairman, editorial and programming, content material technique and operations for Comcast Cable.