Tom Hanks, Octavia Spencer, George Clooney and greater than 40 different high-profile actors are backing SAG-AFTRA’s five-month-old strike towards advert company Bartle Bogle Hegarty.

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In a “We Stand United” advert unveiled Tuesday in Selection, signers of the assertion of help included Jennifer Aniston, Alec Baldwin, Rachel Brosnahan, Sterling Okay. Brown, Steve Carrell, Bryan Cranston, Tina Fey, Morgan Freeman, Scarlett Johannson, Regina King, Matthew McConaughey, Elisabeth Moss, Emmy Rossum, JK Simmons, Henry Winkler and Alfre Woodard.

“We stand united with our fellow performers who work in commercials and search entry to honest wages, secure units, entry to healthcare and a significant pension,” the assertion stated. “It’s time for advertisers and companies like Bartle Bogle Hegarty Inc. to do the appropriate factor. Whenever you make an advert, make it union.”

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BBH deserted its union contract in September, asserting that the settlement is outdated and accusing SAG-AFTRA of being rigid. SAG-AFTRA advised its members to not work for BBH, which has produced commercials for Audi, Absolut, Ikea, Samsung, and Virgin Media, and held greater than two dozen protests. A current rally on the La Brea Tar Pits in Los Angeles drew practically 1,000 members.

“We’re getting this stage of help due to the momentum of the marketing campaign towards BBH reneging on its contract,” stated SAG-AFTRA nationwide govt director David White. “We’ve made sure that the members and their representatives have seen and heard that message and it’s resonating. Members are coming collectively to help the union and one another.”

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SAG-AFTRA president Gabrielle Carteris advised Selection, “The response that we’ve gotten from our members to the BBH marketing campaign has been wonderful. What they’re saying to the corporate is ‘You don’t get to cherrypick what spots you shoot when you’ve got a contract with us. We fought exhausting for these rights and also you’re not going to take them away.’”

SAG-AFTRA will start commercials contract negotiations with the promoting trade on Feb. 20 in New York Metropolis, six weeks forward of the March 31 expiration of the present three-year deal. The union’s negotiating committee will likely be chaired by Carteris and White will function chief negotiator.

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SAG-AFTRA leaders have hammered out the proposal by means of a required sequence of member conferences in current months. The union, which represents about 160,000 performers, is giving no particulars on the proposal, asserting that “as a matter of longstanding union apply and has instituted a mutually agreed upon information blackout with the trade.” The contract covers about $1 billion in annual revenues for performers.

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