Early indicators counsel that Fb’s new Oculus Quest VR headset is seeing strong gross sales, nevertheless it doesn’t appear to be a blockbuster. Nonetheless, some estimate that Fb may promote greater than 1 million items in 2019.
Fb has but to launch any official gross sales numbers for the Quest, which was formally launched final month. The corporate did drop one information level this week to indicate that the Quest is heading in the right direction, with Fb vp Andy Bosworth telling the audience of the Code convention that the corporate had bought $5 million in content material within the first 2 weeks following the Quest’s debut.
This revelation prompted AR and VR marketing consultant Nima Zeighami to do some fast back-of-the-envelope math, with Zeighami estimating that Fb could have bought fewer than 100,00 Quests within the first 2 weeks. Zeighami based mostly his math on the belief that every Quest proprietor could have purchased 2 titles, spending about $50 on common.
A Fb spokesperson didn’t immediately reply to these estimates, however despatched Selection the next assertion: “Early momentum on Quest may be very promising, however we nonetheless have quite a lot of work to do as an organization / trade to make VR mainstream and a self-sustaining trade.”
Different publicly accessible information factors counsel that this estimate might be roughly correct. The Oculus cell app, which is critical to activate a newly-bought Quest, has seen a major development in downloads, with app analytics specialist Sensor Tower estimating that the app has been downloaded by about 115Ok new customers throughout iOS and Android within the 21 days following the Quest’s launch.
“That’s about 47Ok extra installs than the 68Ok it noticed throughout the 21 days main as much as the launch,” stated Sensor Tower head of cell insights Randy Nelson. Downloads of the app, which may also be used to handle different Oculus headsets, had been pretty steady ever because the finish of the vacation season. (It’s price noting that customers of different Oculus headsets could have purchased the Quest as nicely, which wouldn’t have resulted in a brand new app obtain.)
“Based mostly on the each day common that have been doubtlessly bought and the variety of days remaining in 2019, I’d say given a robust advertising push throughout the holidays they might undoubtedly exceed the a million gross sales mark for the yr I’ve seen projected,” Nelson stated. “It’ll simply take some work.”
One main issue that would have a major impression on gross sales is the supply of the Quest. The headset shortly bought out throughout plenty of main retailers following its launch. Availability stays spotty, with Amazon estimating supply occasions of as much as 2 months for the 128 GB model of the headset on the time of writing, and Finest Purchase itemizing the 64GB model as bought out.
“We’re so glad to see the thrill and curiosity in Oculus Quest,” a Fb spokesperson instructed Selection on the finish of Could. “Whereas a few of our retail companions are quickly out of inventory on-line, we’re working to revive availability in all channels as quickly as attainable.”
Replace: This put up was up to date with an announcement from a Fb spokesperson.