She is going to report back to Keith Cocozza, the corporate’s government vice chairman of company advertising and marketing and communications. Battin is charged with main company model technique and model administration, and can oversee a staff answerable for coordinated portfolio advertising and marketing, company administration, cross promotion planning, media manufacturing and presentation providers.
Battin was most just lately government vice chairman and international chief communications and company advertising and marketing officer for Turner.
“Molly is an excellent advertising and marketing strategist with a confirmed observe report for creating and evolving international manufacturers,” mentioned Cocozza, in a ready assertion. “I sit up for working intently together with her as we develop a complete company identification for WarnerMedia.”
Battin joined Turner in 2000. In her most up-to-date position, she was answerable for model fame, inner and exterior strategic communications, media planning and shopping for, media relations and publicity, and assuring that each one communications mirrored Turner’s core values and advance its enterprise technique. She had beforehand served as chief model technique officer, and previous to that, served as chief media and enterprise insights officer, answerable for main and evolving the corporate’s endeavors in such areas as analysis, inventive manufacturing, media planning and asset administration.
In different roles, she was normal supervisor of upwave, the leisure model created by Turner to discover market alternatives for well being and lifestyle-themed digital and tv content material; senior vice chairman of name growth and digital platforms for TBS, TNT and Turner Traditional Motion pictures; head of home advertising and marketing for CNN and CNN Headline Information; and a vice chairman of strategic advertising and marketing at CNNfn.
Earlier than becoming a member of Turner, Battin was vice chairman of selling for EzGov, Inc., an Atlanta-based e-Authorities firm. Moreover, she served in model administration for The Coca-Cola Firm, and promoting account administration at Bates USA and D’Arcy, Mathis, Benton, and Bowles, New York. Battin earned a bachelor’s diploma in American historical past from Princeton College and an MBA from Northwestern College. She lives in Atlanta together with her husband and three youngsters.