Solero ice lollies are to be offered with out wrappers in a trial by shopper items large Unilever to assist homeowners minimize down on single-use plastic.
Its Solero multipack natural peach ice lollies can be offered in a recyclable cardboard field with compartments, eliminating the necessity for particular person plastic wrappers.
The field is made out of a specifically designed polyethylene-coated cardboard.
It’s just like single-use espresso cups however with a decrease plastic content material at 5% and has been permitted to be broadly recycled within the UK.
Unilever is promoting the lollies by way of on-line grocery store Ocado to check the response from shoppers.
Noel Clarke, from Unilever, mentioned: “As we head in the direction of summer time, we have listened to our clients and are working onerous to rethink plastic packaging for our ice cream ranges.
“If profitable and the suggestions from clients is optimistic, this progressive pack might scale back the quantity of plastic we use sooner or later to bundle our ice lotions.”
Helen Chook, strategic engagement supervisor at Wrap, which manages the UK Plastics Pact to remove pointless single-use plastic packaging by 2025, mentioned: “We’re actually impressed with the extent of innovation and creativity that Unilever, a founding member of The UK Plastics Pact, has proven in growing this new pack.
“It will likely be welcomed by customers who we all know need to have the ability to recycle the packaging they create house from supermarkets. We stay up for seeing the outcomes of the trial.”
Unilever launched its #GetPlasticWise marketing campaign earlier this yr with the goal of constructing all of its plastic packaging absolutely reusable, recyclable or compostable by 2025, and to utilizing extra recycled plastic content material in its packaging.
The brand new Solero packaging is to be launched from Monday.
:: Sky’s Ocean Rescue marketing campaign encourages folks to cut back their single-use plastics. You will discover out extra in regards to the marketing campaign and how one can get entangled at www.skyoceanrescue.com